Based on over 30 years of Market and Competitive Intelligence experience, The Complete Guide to Competitive Intelligence by Kirk Tyson is an invaluable source for research practitioners and users alike. Far-ranging in scope, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish.
This concise book provides you with a foundation in the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate competitive intelligence process that can operate as an integral function of a company, division or an individual business unit.
It takes the competitive intelligence professional through all the necessary steps to accomplish the task, including assessing company needs, developing a plan, conducting the research, and finally packaging the intelligence for the decision makers. It even touches on peripheral issues such as counterintelligence and ethics.