Our Firm

Tyson Heinz is the industry leader in providing authentic, fact-based insights, and strategic and tactical intelligence to over 75 of the Fortune 100 and more than half of all Fortune 1000 companies.

As one of the early pioneers of the Market and Competitive Intelligence discipline, Tyson Heinz is now one of the world’s top consulting firms, with an unparalleled staff of US consultants and researchers, and a network of member firms and affiliates worldwide.

Our History

Founder Kirk Tyson is recognized globally as a competitive intelligence expert, speaker and author.

Tyson Heinz was the first Market and Competitive Intelligence consulting firm to view research through the lens of strategy, tying intelligence results to calculated, strategic decisions.

Industry Firsts

We were the first CI (competitive intelligence) firm to suggest (and prove) that 80% or more of the intelligence value will always come from talking to real people, rather than relying solely on web searches or generic response databases.

We led the evolution (more of a revolution) in management best practices of the 20th Century by advocating for continuous monitoring of markets and competitors, rather than one-size-fits-all analyses and once-a-year strategic planning exercises.

Our Leaders

As one of the original and top firms in market and competitive intelligence, the Tyson Heinz team is loaded with experienced practitioners who are ready to assist you with your most important strategic challenges, large or small, in almost every industry and around the world.

Kirk Tyson

Kirk Tyson

As one of the earliest thought leaders in Market and Competitive Intelligence, Kirk Tyson has been providing clients with time-based strategic services for over 30 years. His primary areas of expertise include strategic planning, benchmarking, business development, market/competitor/customer intelligence, and executive presentations.

A renowned industry expert, Kirk is the author of nine books on strategy, competition, and competitive intelligence, including the best-selling Complete Guide to Competitive Intelligence. He is a highly acclaimed seminar leader, having presented hundreds of seminars in 25 countries, and a favorite speaker at industry and professional associations, including The Conference Board, American Marketing Association, and the Association for Corporate Growth.

Kirk is also a Founding Fellow of the Council of Competitive Intelligence Fellows, an educational nonprofit organization serving and mentoring Ci practitioners throughout the world. Kirk was also a Founding Member of the association of Strategic and Competitive Intelligence Professionals, of which he received the organization’s Lifetime Meritorious Award in 2005. Prior to launching his own consulting firm, Kirk was with Andersen Consulting (now Accenture), where he co-founded their Strategic Services consulting practice in the U.S. and Europe. As part of that practice, he advanced many of the strategic models and analytical techniques used by companies today. Kirk has an MBA in Marketing and a BBA in Accounting. He is also a former CPA.

Collin Heinz

Collin Heinz

Collin Heinz has been leading local, national, and international research projects for the last 15 years in a wide range of industries: healthcare, insurance, information technology, biotechnology, pharmaceuticals, medical devices, consumer products, education, genomics, financial services, manufacturing, and logistics, among others.

His professional background centers around designing, leading, and conducting strategic market entry, benchmarking, market landscape, competitor profile, and customer insight studies for mid-market and Fortune 100 companies. In addition to strategic studies, Collin also assists clients with research studies to inform tactical decision-making in areas such as product, pricing, manufacturing, service delivery, distribution, advertising, and promotion. Collin is well-known among colleagues and clients as a quick study in the technical aspects of industries, and as a master communicator and facilitator of strategy development activities.

Collin offers company experience and insight on competitive intelligence on the Tyson Heinz blog.

Prior to joining Tyson Heinz, Collin spent several years as a quantitative market analyst, excelling at synthesizing key insights from masses of data. Previously, he served in public service as a deputy ombudsman, working with elected officials and government administrators to investigate and resolve citizen complaints. Collin completed undergraduate work in Engineering and Social Science, followed by post-graduate studies in Research & Analysis Methodologies and Ethics.