Overview
As a global leader in the competitive intelligence industry, Tyson Heinz is relied on by major corporations to be their eyes and ears. We are committed to helping our clients rise above competition through:
Insights
Competitor analysis/profiling
Gain insight into competition by understanding:
- Enterprise strategies
- Go-to-market strategies
- Marketing positioning
- Future plans
- Sales targets
- Sales tactics
- Pricing
- Key customers
- Firmographics
- Operations
- Organizational structure
- R&D efforts
- Product roadmap
Market Landscape, Sizing and Description
Understand new markets
- Market sizing
- Market dynamics
- Description
- Potential new entrants
- Barriers to entry
- Segmentation
- Market shares
- Growth
- Potential
Competitive Benchmarking
Customer perception studies and win/loss analysis
- Understand customer perceptions of you and your competition
- Understand why you’re losing bids and customers
- Understand operations and functional areas compared to others in your industry, or comparable industries
- Solve internal business problems with fact-based solutions
- Gain insight into creative ways to solve your operational problems
- See where you are at an advantage or disadvantage in technology cost, personnel recruitment and retention, or strategy
Global Reach
Every industry. Every market. Every country.
- Understand customer perceptions of you and your competition
- Understand why you’re losing bids and customers
- Understand operations and functional areas compared to others in your industry, or comparable industries
- Solve internal business problems with fact-based solutions
- Gain insight into creative ways to solve your operational problems
- See where you are at an advantage or disadvantage in technology cost, personnel recruitment and retention, or strategy